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The second example:
Remember we are going to use Photography as our second example so we start with Google as before.
Here’s what you’ll be looking for:
- Whether or not the topic has results
- Whether or not the topic has a number of valid “sub topics” with more than 10,000 searches per month
So, “Photography” has potential. This is a VERY popular topic with lots of people typing in some very profitable search phrases. If your topic is similar, give the topic a check. While you’re here, look for 5-10 phrases that you think you could provide information and training about. You want the phrases to be as specific as possible but still have a monthly search volume greater than 5,000.
From “Photography” I choose:
- Photography studio
- Photography prints
- Black and white photography
- Interior photography
- Model photography
If your topics have only 1 or 2 word phrases – like 4 of my photography ones are – then enter the phrase into the “Enter one keyword or phrase per line” box.
Select a new topic from the resulting list that interests you, that you think you could teach or sell that has at least 3 words, and that has a Search Volume of at least 5,000.
In my photography example, I took my terms and ran a second search on each:
- Photography studio becomes photography studio lighting
- Photography prints fell off the list (no interesting phrases with enough searches)
- Black and white photography already 3 words
- Interior photography fell off the list (no interesting phrases with enough searches)
- Model photography fell off the list (no interesting phrases with enough searches)
- Photography studio becomes photography studio equipment
- Photography studio becomes professional photography studio
- Photography studio becomes home photography studio (this one doesn’t quite meet the 5,000 search volume number but I know from personal experience that there’s plenty of interest among amateur photographers)
Notice that I “lost” 3 phrases (photography prints, interior photography, and model photography) so I added 3 phrases from “photography studio” that met the criteria. Once you’ve got your five, 3+ word topics, write them down and move on. Do this for each of the three “finalist” topics on your list.
Once you’ve got them all, let’s see if the topics you’ve picked are qualify as truly online clientele that will make you money.
Give Your Site the Best Chance to Make Money
OK, so you have your 15 potential topics that people are searching the internet to find information about and solutions for. The next thing we need to find out is if any of the topics will make money! Will this process guarantee that you’ll make money with your product? Nope. But, if you follow this step you’ll know for sure that there is a market for the taking!
It’ll help you keep things in order if you make a folder on your Desktop to keep all your work together. Just call it your “topic name” product for example “Photography Studio Product”.
How do you find out if you will make money from your product? Easy. We just need to figure out if the people searching for your topics are buying “stuff” as well.
There are many different ways to do this but this is the way I like best, as before with
First of all go to GoogleAdWords and type in your top phrase - (the one with the most searches) for instance I would type in “photography studio lighting”.
This is what Google bought up for me:
Now it’s time to check our product out to see who wants or need our services or products and how much money is being spent in your Niche.
Tags: adwords, google, GoogleAdWords, marketers list, Membership Site, money, photography, product, professional, Spyfu, studio equipment
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