Nov
22

Module 2 – The Targeting and Niche Concepts: Part 2

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Who wants to go back to school?

To be able to paint a bigger picture of the process I am going to use 2 examples, Perspective Drawing being the first example. I will not be selling tangible products. Selling physical products is by far the easier way to go, but no, I am selling a service and what is hard, I am teaching. Who wants to go back to school?

The other example will be Photography. This is such a vast area with a high amount of tangible products to sell. This area is the most common and profitable Niche market out there, physical, touchable goods.

banner468x60 gif Module 2 – The Targeting and Niche Concepts: Part 2

The first example:

So I placed that in the box, keyed the CAPTCHA letters, and pressed the Search button, which gave me a monthly search of over 1 million.

Here’s what you’ll be looking for:
• Whether or not the topic has results
• Whether or not the topic has a number of valid “sub topics” with more than 10,000 searches per month.

Perspective gave me – 1,220,000 search a month. Take a look below and see for yourself.
From “Perspective” I choose (in no special order):

  1. Drawing in Perspective – 40,500
  2. Drawing with Perspective – 40,500
  3. perspective in drawing – 40,000
  4. What is perspective – 18,100
  5. Linear perspective – 12,100
  6. perspective art – 12,100
  7. Learning perspective – 9,900
  8. Perspective Drawing – 4,400
  9. Illustrator perspective – 4,400
  10. perspective drawing lessons – 1,000

What I want to do is teach people Perspective, yet I only have 1,000 for perspective drawing lessons. I need to take that away from my list, it serves no purpose. “Perspective Drawing” and “Illustrator Perspective” are low in searches but I feel they have potential. Learning perspective is my only choice to give me anything close to what I want. But I am not giving up!

The problem I have here is, I want to TEACH Perspective, not sell a product, but if it leads to selling products then that’s a bonus. I am offering a service for which I want to get paid and my clients are students and professionals such as Architects, Artists etc. And to make matters worse for me the word Perspective has other meaning such as Media Studies, Behavioral Psychology, Study Psychology etc… all under Perspective with high monthly searches, not good for me.

Are you still with me? Good!

So, “Perspective” has potential for my needs. This is a VERY popular topic with lots of people typing in some very profitable search phrases. If your topic is similar, give the topic a check. While you’re here, look for 5-10 phrases that you think you could provide information and training about. You want the phrases to be a monthly search volume greater than say, 5,000.

If your topics are only 1 to 3 word phrases, then enter the phrase into the “Enter one keyword or phrase per line” box. Select a new topic from the resulting list that interests you, that you think you could teach a “course” on, that has at least 3 words, and that has a Search Volume of at least 5,000.

In my Perspective example, I took 9 of my terms and ran a second search on each:

Drawing in Perspective

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