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What is a squeeze page and how do you create one?
Before you begin the attempt to build a successful list, you will want to start with a rigorous introduction to Squeeze or Landing pages. Squeeze pages focus specifically on capturing leads or making sales for a specific product – and make no attempt to give visitors a different option.
A squeeze page is a page designed to get names and email addresses. However, a squeeze page is usually a smaller type of landing page, which has an opt-in form in sight when the page loads.
So what is important to learn in an introduction
to squeeze pages?
First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action. What is a call of action? Simple put it’s when you for instance ask your visitors to “GO HERE”, this is known as a call of action, in the case of a squeeze page the only call of action you will need is the subscriber’s email address.
Another important thing you will want to take away from this introduction to squeeze pages is that every squeeze page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.
If there is anything you absolutely must take away from an introduction to squeeze pages, is that you cannot create a landing page or squeeze page that isn’t focused. This is actually where most people fail when they create a squeeze page; they don’t tune it to fit a specific audience. This is a big mistake.
Before you get started building your
squeeze page, you will need to:
- Make your offer actually have a point
- Facilitate the creation of your squeeze page
One thing you absolutely must have before you get started is an autoresponder.
Without any form of autoresponder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers and giving yourself the opportunity to attempt future upsales, you’re allowing them to leave and never return.
In addition to an autoresponder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an ebook or a piece of software. You will then want to get subscribers by offering the product for free (which is what many Internet marketers now do).
Another thing you absolutely must have before you get started is a check-out service. You may want to consider a PayPal account, which will allow you to make transactions quickly. PayPal is also the preferred choice for most Internet Marketers.
Which Graphic format do I use
And of course before you get started you must have a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. If you are not a graphics person and find it hard to create graphics then I suggest you try and find some graphics on the Internet. Make sure what you use is of a high enough standard or it will give your squeeze page and YOU a bad impression and could ruin any chance you may have getting your subscribers.
Graphic formats
Your graphic formats are jpg (jpeg), gif (also used for animations) and png. The preferred format is jpg because the file size is smaller than most with a good capture of colours. The png format is now becoming widely used because it gives you a jpg look and feel but with the added bonus that it has a transparency background unlike the jpg format and of course it has a small file size. The gif format will always be around because of its capability to give you not only transparency background but simple animation which makes it perfect for banners.
Try to avoid using Flash and Movie file formats for squeeze pages. These are fine for landing pages because you will find with landing pages you have far more reading to do which allows these format to load during your reading period, but squeeze pages need to be quick. So many times I have seen marketers using Flash or Movies on squeeze pages as you click your Traffic Exchange only to find that time has ran out and you never get to see what they have to say.
One way to increase your squeeze page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.
Tags: Autoresponder, copywriting, gif, gift, Graphics, Internet Marketers, jpg, landing page, PayPal, png, squeeze page, traffic exchange, WordPress
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