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Other squeeze page considerations…
In my own recent testing, I have experimented with asking for only the e-mail address. So far, the results have indicated that asking for only the e-mail address seems to be far more effective than asking for two pieces of information. I also noted that not having anything at all, just a button to click works best of all.
But how does that work? You are asking!
I knew I was creating a FREE Membership Site that members have to register to have access to the content, so why capture names and email twice! Of course it proved to be “the one of choice” for this site and has worked better than the other.
You will see from the above examples the first just has a call of action to take you directly to the home page where you have a choice to register to see the copy where as the second version the call of action is your email and First Name which captures your information to our database.
The first one may be , in our case, more effective but the second example creates an optin for our autoresponder database, which allows us to keep in touch with you. Our autoresponder is of such that we can add you to our database if you join our FREE Membership Site.
This is probably partially because subscribers are lazy, meaning that completing only one line of information is obviously easier than having to complete two and partially because not asking for their name seems to allow them to retain a higher degree of privacy or confidentiality. Whether this works effectively in every market, I do not know, but it is certainly something worth trying.
Autoresponder
One page is all you need to make money online!
When you are compiling a mailing list, the most essential tool that you must have in order to do so effectively and profitably is an autoresponder account. I do not wish to repeat myself but this is by far the most important thing on your squeeze page.
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Whilst the dictionary would define an autoresponder as a computer system which is designed to answer email for you, in online marketing terms, an autoresponder is way more than this, being a tool that rapidly becomes the central automated heart of your business ….
Tags: Autoresponder, aWeber, Double opt-in, FREE Membership Site, GetRepsonse, gmail, Headline, Niche, optin, squeeze page, subscribers
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